If you are like most people, the use of cosmetics and personal care products is an everyday affair. We touch up our faces with make-up, use face cream and other skin improvement products.Just how important is organic cosmetics and personal care? Approximately 60-70% of the products we put on our skin are absorbed by the skin. This includes all synthetic or toxic chemicals that these products may contain. Many of these chemicals have the potential to interfere with our body’s biological functions; many others create allergic reactions – sometimes severe.Cosmetics pose a special threat to women – the primary consumers of cosmetics - and many cosmetic products are known to contain harmful ingredients – particularly hydroquinone, parabens (preservatives), phthalates (used in fragrances), nitrosamines, formaldehyde, and acrylamide.Healthy Choice offers safe non toxic range of certified organic skin care, personal care, hair care and certified organic cosmetic products.