First taste Real Salt, then try any other salt. The difference will amaze you!Real Salt is an all-natural, kosher-certified sea salt extracted from deep within the earth, crushed, screened, and packaged. Real Salt"s unique flecks of color are the result of more than 50 natural trace minerals essential to human health (including natural iodine!). Experience the goodness of Real Salt!See the Difference!Compared to RealSalt brand salt, regular “table salts” and also many sea salts appear stark white because they have undergone harsh bleaching and refining. By contrast, RealSalt is extracted from deep within the earth, crushed, screened, and packaged without any bleaching or refining. RealSalt’s unique “pinkish” appearance and flecks of color come from more than 50 natural trace minerals, including iodine.